Freelance Brand Media, Manager

About Tommy Hilfiger

Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 16,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 90 countries and more than 1,400 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the Tommy Hilfiger brand were $9.2 billion in 2019

Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide with a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS.

Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups and is recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs.

Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage.

The Team

The misson of the Brand media team is to boost brand visibility and drive consideration for our brand and products.

We strategically plan and buy media placements, utilizing data, creative and partnerships to maximize reach and impact. We stay ahead of trends, ensuring our brand stands out and connects with the audience effectively. Our goal is to make every media investment count, securing Calvin Klein’s lasting impact in the market.

The objective of the Brand Media team is to drive brand and business growth, through:

• Building a deep understanding of the target audience: Conducting thorough research to gain insights into the needs, preferences, and behaviors of the target audience to help create targeted and personalized messaging that resonates with the audience.

  
  

• Leveraging partnerships, technology, and data: Staying up to date with the latest media opportunities, technologies and data analytics tools to optimize strategic and operational efforts and measure the impact of campaigns. Include using AI- powered tools to automate content creation and distribution, leveraging data to gain insights into audience behavior.

  
  

• Collaborating with cross-functional teams: Working closely with other departments such Marketing, E-com, and CRM to ensure alignment and consistency across all touchpoints. This will help to create a seamless and cohesive end- to-end consumer experience.

• Staying agile and adaptable: Being able to quickly pivot and adjust strategies based on market trends, consumer needs, and business goals. Ensuring constant relevance and effectiveness in our efforts to build a strong brand presence.

Position Responsibilities

The Brand Media Manager will be own and drive the brand media activation strategies and oversee all aspects of media strategy, planning and buying for Tommy Hilfiger in Europe with a key focus on driving brand impact.

The Brand Media Manager will be responsible for full-funnel paid media campaigns and should have a deep understanding of brand strategy, media trends, technologies, and best practices, as well as experience managing paid media campaigns across various channels and platforms. They should also have experience managing budgets, negotiating contracts, and building and maintaining relationships with external partners.

In this role, you will become an integral part of our paid media team and contribute directly to the digital excellence and growth of Tommy Hilfiger in Europe.

Develop and execute paid media activations that aligns with the overall marketing and business objectives.

Own and drive the brand media programmatic activation strategies using best in class know-how and insights to design strategies and tactics to achieve business objectives.

Work closely with stakeholders, to translate media brief into tactical plans maintaining alignment with broader brand and media strategy as well as non-programmatic channels.

Create and employ successful audience targeting, bidding, and creative strategies to segment & personalize the experience.

Manage existing external partner relationships and evaluating new media opportunities and partners for testing.

Manage campaign calendar, budgets, track expenses and manage invoice process, ensuring that campaigns are executed timely and within budget while meeting ROI targets.

Develop testing roadmaps across channels working with relevant stakeholders across the business.

Collaborate with Business and Brand teams to drive impact across the marketing funnel.

Be a key contributor and driver of strategic projects that enhances Tommy Hilfiger’s connection to target consumers and delivers business impact.

Stay up to date with emerging paid media trends and technologies and recommend new opportunities to drive innovation and improve campaign performance.

The Ideal Candidate:

• 7+ years of hands on experience in the programmatic digital media buying & planning space with focus a on programmatic strategy and execution.

  
  

• Strategic and collaborative mindset

  
  

• Solid budget management experience.

  
  

• Strong data and technology acumen.

  
  

• Profund experience in paid media strategies that support both brand and business.

  
  

• The ideal candidate has experience working in E-Commerce or a digital agency

  
  

• The candidate is highly analytical and skilled in communication, being able to explain and translate consumer data analysis into relevant business questions

  
  

• Strong understanding of Google Analytics, measurement studies, and attribution models

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.