PVH

Web Analyst, Ecommerce (Freelance)

Posted Sep 13, 2021
Project ID: PVHJP00000859
Location
Amsterdam
Hours/week
40 hrs/week
Timeline
5 months
Starts: Sep 7, 2021
Ends: Jan 31, 2022
Payrate range
36 - 62 €/hr

About PVH Corp.
PVH is one of the most admired fashion and lifestyle companies in the world.
We power brands that drive fashion forward - for good.
Our brand portfolio includes the iconic CALVIN KLEIN and TOMMY HILFIGER. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That's the Power of Us. That's the Power of PVH.

The Ecommerce (Ecom) Team is responsible for managing the European own and operated tommy.com and calvinklein.com sites across all European markets. The team operates all necessary functions to manage the Ecom business end-to-end. Both brands are growing in a fast pace and have very ambitious growth targets for the coming years. The team consists of approx. 100+ people and will continue to grow significantly. Furthermore, team members are of various cultural backgrounds and nationalities, all highly motived and skilled as well as inspiring to work with.

As the own and operated Ecom business is one of the main growth opportunities for both brands, there is a high focus in the organization to support the Ecom growth. One of the key pillars is to drive a more data decision driven culture within the team. Thus, we want to scale up our data and analytical capabilities. In addition, there are lots of projects running covering the entire Ecom value chain which will improve e.g. operational processes, bring innovations and new features, as well as to investigate new market and business model opportunities.

The Web Analyst, as part of the Ecommerce Analytics team, will support a growing E-commerce business at PVH. Supporting Calvin Klein and Tommy Hilfiger, the analyst will provide insights for the trading & site merchandising teams, informing on seasonal trends, user behaviour and product buying patterns, as well as anomaly reporting and supporting on tracking and tagging tickets with our agency partner (uses Tealium).

Required skill is Adobe Analytics, ideally having worked in D2C environment.

Key Responsibilities include:

  • Attend & provide support in weekly meeting with Site Merchandising
  • Help prioritize tracking and tagging tickets with agency partner
  • Troubleshooting support, usually for new users of Adobe within the wider Ecommerce team
  • Creation of ad-hoc Adobe reports, and insights (in particular for Cyber Week). For example, reporting on changing trends in KPIs and trying to answer why.

    This is not a standalone role, but ideally want someone experienced with tagging and tracking, and at providing Adobe insights.

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