Specialist Brand Communications (Freelance)

About PVH Corp.
PVH is one of the most admired fashion and lifestyle companies in the world.
We power brands that drive fashion forward - for good.
Our brand portfolio includes the iconic CALVIN KLEIN and TOMMY HILFIGER. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That's the Power of Us. That's the Power of PVH.

About Tommy Hilfiger
Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 16,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 90 countries and more than 1,400 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the Tommy Hilfiger brand were $9.2 billion in 2019

Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide with a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS.
Tommy Hilfiger is one of the world's most recognized premium designer lifestyle groups and is recognized for celebrating the essence of “classic American cool” style, featuring preppy with a twist designs.

Its focus is designing and marketing high-quality men's tailored clothing and sportswear, women's collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage.

About Calvin Klein
At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world and endless opportunities to design your future. Calvin Klein is a fashion lifestyle brand with bold, progressive ideals and a sensual aesthetic that is recognized worldwide. Our modern and minimalist approach to design, provocative imagery and authentic connection to culture has resonated with customers for over 50 years. Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through the distinct Calvin Klein brand lines and a licensed range of products. Global retail sales of Calvin Klein brand products exceeded $9 billion in 2019 and were distributed in over 110 countries. Calvin Klein employs over 11,500 associates globally. We were acquired by PVH Corp. in 2003.

The Department and Team
Global Communications drives strategies and executions to enhance brand and business reputation, maximize brand exposure through earned and organic channels, deliver global alignment of consumer-facing communications channels, and lead all associate facing communications and engagement tactics.
Within this group, Brand & Marketing Communications focuses on setting communications strategies for annual, seasonal, project-based, and ad-hoc initiatives. The team adapts master campaign narratives, developing messaging frameworks and hierarchy to apply throughout the consumer journey and across all relevant touchpoints. The overall focus is ensuring channel messaging remains consistent, drives the consumer towards conversion and embeds our brand purpose.

The Position:
Based within the Global Brand Marketing & Communications Team for Tommy Hilfiger, the Specialist, Brand Communications, TH Global supports the Senior Manager, Brand Communications, TH Global on developing annual, seasonal and key program communications strategies across both World of Tommy and World of Hilfiger that can be translated into tactical executions by regional and local partners. 
This team member plays a valuable role in the hands-on preparation of all strategy documents, working closely with peers in Brand Marketing and Influence, Events & Earned Media to ensure factual accuracy and capture all necessary information to facilitate powerful briefings on to the Regions and Markets.

Key Responsibilities:

• Support the development of consumer facing communications strategies around both product & brand storytelling for both World of Tommy & World of Hilfiger, as well as for miscellaneous and ad hoc marketing projects.
• Sit as a communications representative in select Marketing taskforce and project pod groups.
• Learn the requirements of Influence, Events & Earned Media in order to be able to deliver strategic frameworks accordingly.
• Drive the copy briefing process between internal teams for marketing and communications projects.
• Drive the development of copy assets and materials with internal teams. 
• Support in the creation of presentations, brand communications documents & communications strategies.
   

The Ideal Candidate:

• Professional degree in a related field & 2-4 years of work experience
• Excellent communications skills
• Strong presentation development skills (Keynote & PowerPoint)
• Highly collaborative and able to work cross-functionally
• Communications copywriting experience (not a pre-requisite but a bonus)
   

For creative projects: 
Please include an up to date portfolio with your application. We would love to see your aesthetic as well how you commercially design to understand why this is THE role for you!

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.