SEO Specialist Freelancer (Freelance)

About Calvin Klein
CALVIN KLEIN is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses.

Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through our clean aesthetic and innovative designs. Global retail sales of CALVIN KLEIN brand products exceeded $8 billion in 2016 and were distributed in over 110 countries. Calvin Klein, Inc. employs over 10,000 associates globally. We were acquired by PVH Corp. in 2003. 

The Team
CALVIN KLEIN Europe has launched a series of interconnected projects aimed at transforming our in-house marketing and data management capabilities to create a more connected, integrated and personalized dialogue with our consumers. A key part of this transformation project is the in-housing of our Performance marketing teams.

In the last year we have been building the foundations and the team for Calvin Klein Performance Marketing. Now we are looking into moving to the next phase: building on the foundations and accelerating 2022 growth with key projects within the team and cross teams and departments.

The Position
The Freelancer SEO Specialist is part of the Calvin Klein E-commerce and Marketing department, reporting to the SEO Manager. This is a freelancer with an in-house mindset role. You will be responsible to define together with the SEO Manager and then drive Content and Off-site SEO roadmaps and execution for the brand.
Responsibilities will include creation of business cases and alignment with other teams to get their buy-in. It will also include the performance keyword research, on-page optimisation, redirects, content upload, technical SEO analysis and fixes among others. You will work directly with our Content, UX, Merchandising and Buying teams on a regular basis.

The company works in a hybrid way and you are expected to go to the office 1 or 2 days per week and preferably be available to work from 10:00 until 16:00 from Monday to Thursday.

Key Responsibilities:

• Execute the SEO strategy focusing on technical, content and link building SEO tasks.
• Define together with the SEO Manager the Content and Off-site SEO roadmaps.
• Perform content and keyword research based on competitors and industry trends to identify opportunities for expansion and optimization.
• Execute regular content audits to identify issues such as duplicated content and cannibalization and provide clear recommendations to fix.
• Monitor SEO dashboards and reporting tools to identify areas for improvement in category and market performance.
• Write effective content optimized for search: page titles, meta descriptions, headers, image alt text and other relevant on page content.
• Perform regular audits on indexation, crawling and rendering to identify obstacles to rank and provide actionable actions to improve. 
• Upload SEO Content to Content Management System
• Execute the off-site SEO strategy and work closely with PR, affiliate, content, agency, and other relevant teams.
• Align regularly with the Paid Search team on keyword research, analysis and testing to find the best balance between organic and paid and ensure a profitable and sustainable marketing mix.
• Work closely with other parts of the business from Ecommerce to Marketing to promote SEO and share processes and best practices.
• Execute channels' roadmap aligned with the overall Marketing calendar and E-Commerce Strategy.
• Stay up-to-date with latest SEO trends and algorithm updates and constantly share with the extended team major trends and possible impact.
   

The Ideal Candidate:

• 2+ years of experience in working in a fast-paced digital agency, Ecom environment or performance marketing.
• Technical & Content SEO knowledge is a must.
• Understanding on how search engine bots crawl, index and rank websites in search.
• Knowledge of tools like Google Search Console, ScreamingFrog, Deepcrawl, Keyword Planner, Ahrefs and SEMrush.
• Strong commercial and proactive mindset.
• Proficient in number crunching in Excel and experience with analytics tools such as Google Analytics, Tableau and Google Data Studio.
• Good communication skills. Able to translate business questions and challenges into actionable & measurable solutions.
• A detail-oriented, data-driven, and creative eye, combined with the ability to multi-task and execute several projects simultaneously
• A strong learn-it-all and entrepreneurial mentality. Ability to deliver projects throughout the full project management life-cycle. Eager to learn and test new initiatives.
• Strong verbal and written communication skills, attention to detail & accuracy and ability to interact with all levels of end users and technical resources.
• Knowledge of the retail & fashion industry is a plus.
   

What You Can Expect from Us:

• A company culture that fosters development.
• An international environment which respects diversity, equality, and individuality. 
• A smart work program that empowers working from home in the Netherlands, within a flexible schedule. 
• A beautiful state-of-the-art Campus awaiting you upon our return to the office.
   

Please include a cover letter with your application. We would love to know why this is THE role for you!

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.