Senior Specialist, Corporate & Associate Copywriting (Freelance)

About PVH Corp.
PVH is one of the most admired fashion and lifestyle companies in the world.
We power brands that drive fashion forward for good. 
Our brand portfolio includes the iconic CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Warner's, Olga and Geoffrey Beene brands, as well as the digital-centric intimates brand. True&Co. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That's the Power of Us. That's the Power of PVH.

About Tommy Hilfiger
Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 16,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 90 countries and more than 1,400 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the Tommy Hilfiger brand were $9.2 billion in 2019

Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide with a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS.
Tommy Hilfiger is one of the world's most recognized premium designer lifestyle groups and is recognized for celebrating the essence of “classic American cool” style, featuring preppy with a twist designs.

Its focus is designing and marketing high-quality men's tailored clothing and sportswear, women's collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage. 

The Team
The TH Global Brand Communications & Operations team works as an enabling structure for all global brand functions. The group drives the implementation & governance of the new Brand Office operating model and long-term brand playbook to facilitate priority setting, cross-functional alignment and collaboration between teams, ROI tracking, and transformation portfolio management.
Fitting within this group, Corporate & Associate Communications and Experiences works on behalf of TH Global, as well as operating as the European arm of PVH Corp. Communications. The team is a central partner for all PVH Europe departments and divisions, in additional to targeted TH Global business partners.
 

• On the Corporate side, the team focuses on protecting and building business reputation, elevating our Executive team through our corporate narrative, and delivering event strategies and production execution that support key business priorities, including seasonal sales operations.
• On the Associate side, the team ensures the associate base (PVH Europe & TH Global) is informed on organizational/operational updates, brand/business news, associate benefits/opportunities, and engages the associate base around key Management priorities and initiatives.
  
   

The Position
Based within the Global Communications & Consumer Engagement Team for Tommy Hilfiger, the Senior Specialist, Corporate & Associate Copywriting, PVH Europe is the tone of voice and messaging guardian for written Corporate & Associate (internal)-facing Communications. The main responsibility is to understand the overall objectives of a business stakeholder through their copy brief and live collaboration, and create and adapt messaging in the appropriate tone of voice for use across various platforms.

Key Responsibilities:
Create/Update all briefing templates & process flows required for smooth operation.

• Craft all copy needs according to complete briefs, and aligned to Messaging Frameworks/Hierarchies.
• Manage complex approval routing and follow-ups.
• Create inspiring storytelling that drives 3 core areas:
• Positively build key brand and business reputational pillars for Tommy Hilfiger Global and PVH Europe
• Inspire associates with the youthful, optimistic and innovative spirit at the heart of the TOMMY HILFIGER brand DNA
• Engage associates with a globally consistent and powerful tone of voice.
• Copy projects in scope include (but not limited to);
• Organizational announcements
• Brand/business news updates
• Executive talking points, Q&A, scripts, bios and more
• Associate Experience & Program communications
• HR Communications (Recruitment & Current Associates)
• Associate app and channel content
• Ad-Hoc support: Maintain flexibility to support members of the Global Marketing team with ad hoc copy requests.
  
   

The Ideal Candidate:
 

• 4+ years of relevant work experience
• Native English language with an in-depth understanding of the differences between American and British English.
• Ability to grasp copy brief requirements quickly.
• Strengths in analysing, synthesizing and summarizing high volumes of information.
• Exceptional writing and editing skills - Faultless spelling, punctuation and grammar.
• Ability to faultlessly apply high volumes of feedback
• A creative flair, fused with a love of wordsmithing and a very sharp eye for detail.
• An investigative mind to conduct high-quality research and interviews.
• Ability to easily switch from one tone of voice to another within one working day, from more serious corporate talking points, to fresh and pun-inspired event memos.
• Proven project management experience; ability to manage multiple projects simultaneously under very tight deadlines.