PVH
SEA Specialist - FR, ES, IT or RU (Freelance)
About Calvin Klein
At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world and endless opportunities to design your future. Calvin Klein is a fashion lifestyle brand with bold, progressive ideals and a sensual aesthetic that is recognized worldwide. Our modern and minimalist approach to design, provocative imagery and authentic connection to culture has resonated with customers for over 50 years. Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through the distinct Calvin Klein brand lines and a licensed range of products. Global retail sales of Calvin Klein brand products exceeded $9 billion in 2019 and were distributed in over 110 countries. Calvin Klein employs over 11,500 associates globally. We were acquired by PVH Corp. in 2003.
The Department and Team
You are part of the Performance Marketing Team within the Ecommerce Department, reporting to the Senior SEA Specialist.
Your role is key in driving growth to our website as well as in driving brand visibility across Europe.
You will work closely with other teams within Marketing & Ecom, and external partners.
Remote working possible.
Role and Responsibilities:
- Responsible for reaching defined targets on revenue growth for assigned markets
- Monitor KPI's on a daily, weekly, monthly, basis against targets
- Manage paid search campaigns end to end to ensure a successful outcome across multiple search engines, markets and languages
- Plan, propose, develop and execute strategies for keyword opportunities, campaign structuring, targeting, ad copy and other elements of paid search
- Support on the Paid Search Strategy execution for the assigned markets according to its needs
- Coordinate strategic projects that will drive the growth of paid search
- Share best practices and learnings with other team members and other teams
The Ideal Candidate: - Native language knowledge of Spanish, Italian, French or Russian
- 2+ years of experience in working in a fast-paced digital agency, Ecom environment or performance marketing
- Knowledge and understanding of paid search bid management tools and technologies e.g. Search ads 360, Marin, Kenshoo, etc.
- Strong numerical and analytical skills with the ability to turn analysis into actions
- Self-starter, efficient time management and strong problem solving skills
- Results and performance focused