Junior Freelancer SEO Specialist

About Calvin Klein
At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world - and - endless opportunities to design your future. Calvin Klein is a fashion lifestyle brand with bold, progressive ideals and a sensual aesthetic that is recognized worldwide. Our modern and minimalist approach to design, provocative imagery and authentic connection to culture has resonated with customers for over 50 years. Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through the distinct Calvin Klein brand lines and a licensed range of products. Global retail sales of Calvin Klein brand products exceeded $9 billion in 2019 and were distributed in over 110 countries. Calvin Klein employs over 11,500 associates globally. We were acquired by PVH Corp. in 2003.

The Team
CALVIN KLEIN Europe has launched a series of interconnected projects aimed at transforming our in-house marketing and data management capabilities to create a more connected, integrated and personalized dialogue with our consumers. A key part of this transformation project is the in-housing of our Performance marketing teams.

In the last year we have been building the foundations and the team for Calvin Klein Performance Marketing. Now we are looking into moving to the next phase: building on the foundations and accelerating 2022 growth with key projects within the team and cross teams and departments.

The Position
The Junior Freelancer SEO Specialist is part of the Calvin Klein E-commerce and Marketing department, reporting to the SEO Manager. Responsibilities will include the execution of technical SEO analysis and fixes, keyword research, on-page optimisation, redirects, content upload, among others. You will work directly with our Content, UX, Merchandising and Buying teams on a regular basis.

Key Responsibilities:
 

• Execute the SEO strategy focusing on technical, content and link building SEO tasks.
• Perform regular audits on indexation, crawling and rendering to identify obstacles to rank and provide actionable actions to improve. 
• Perform topic and keyword research based on competitors and industry trends to identify opportunities for expansion and optimisation.
• Execute regular content audits to identify issues such as duplicated content and cannibalisation and provide clear recommendations to fix.
• Monitor SEO dashboards and reporting tools to identify areas for improvement on category and market performance.
• Write effective content optimised for search: page titles, meta descriptions, headers, image alt text and other relevant on page content.
• Upload SEO Content to Content Management System.
• Execute the off-site SEO strategy and work closely with PR, affiliate, content, agency, and other relevant teams.
• Align regularly with the Paid Search team on keyword research, analysis and testing to find the best balance between organic and paid.
• Work closely with other parts of the business from Ecommerce to Marketing to promote SEO and share processes and best practices.
• Execute channels' roadmap aligned with the overall Marketing calendar and E-Commerce Strategy.
• Stay up-to-date with latest SEO trends and algorithm updates and constantly share with the extended team major trends and possible impact.

The Ideal Candidate:
 

• 1+ years of experience in working in a fast-paced digital agency, Ecom environment or performance marketing.
• Technical & Content SEO knowledge is a must.
• Understanding on how search engine bots crawl, index and rank websites in search.
• Knowledge of tools like Google Search Console, ScreamingFrog, Deepcrawl, Keyword Planner, Ahrefs and SEMrush.
• Strong commercial and proactive mindset.
• Proficient in number crunching in Excel and experience with analytics tool such as Google Analytics, Tableau and Google Data Studio.
• Good communication skills. Able to translate business questions and challenges into actionable & measurable solutions.
• A detail-oriented, data-driven, and creative eye, combined with the ability to multi-task and execute several projects simultaneously.
• Strong verbal and written communication skills, attention to detail & accuracy and ability to interact with all levels of end users and technical resources.
• Knowledge of the retail & fashion industry is a plus.

What You Can Expect from Us:

• A company culture that fosters development.
• An international environment which respects diversity, equality, and individuality. 
• A smart work program that empowers working from home in the Netherlands, within a flexible schedule. 
• A beautiful state-of-the-art Campus awaiting you upon our return to the office.

Please include a cover letter with your application. We would love to know why this is THE role for you!

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.