Freelance specialist brand media (Mid-low funnel)

About PVH Corp.

PVH is one of the most admired fashion and lifestyle companies in the world.

We power brands that drive fashion forward for good.

Our brand portfolio includes the iconic CALVIN KLEIN and TOMMY HILFIGER. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That's the Power of Us. That?s the Power of PVH.

The Team

The mission of the PVH Brand Media team is to boost brand visibility and drive consideration for our brands and products.

We strategically plan and buy media placements, utilizing data, creative and partnerships to maximize reach and impact. We stay ahead of trends, ensuring our brand stands out and connects with the audience effectively. Our goal is to make every media investment count, securing Tommy Hilfiger and Calvin Klein?s lasting impact in the market.

The objective of the Brand Media team is to drive brand and business growth, through:

Building a deep understanding of the target audience: Conducting thorough research to gain insights into the needs, preferences, and behaviors of the target audience to help create targeted and personalized messaging that resonates with the audience.

Leveraging partnerships, technology, and data: Staying up to date with the latest media opportunities, technologies and data analytics tools to optimize strategic and operational efforts and measure the impact of campaigns. Include using AI- powered tools to automate content creation and distribution, leveraging data to gain insights into audience behavior.

Collaborating with cross-functional teams: Working closely with other departments such Marketing, E-com, and CRM to ensure alignment and consistency across all touchpoints. This will help to create a seamless and cohesive end- to-end consumer experience.

Staying agile and adaptable: Being able to quickly pivot and adjust strategies based on market trends, consumer needs, and business goals. Ensuring constant relevance and effectiveness in our efforts to build a strong brand presence.

The Position

We are searching for a digital native that can drive the media buying and activation for PVH in Europe with a key focus on driving business growth. As part of the in-house Paid Media team, the Brand Media Specialist will be responsible for activating, tracking, and optimizing campaigns across various online channels.

Using your expert, up-to-date grasp of digital marketing strategies and best practices, you will help manage campaigns from execution to analysis.

In this role, you will become an integral part of our paid media team and contribute directly to the digital excellence and growth of Tommy Hilfiger and Calvin Klein.

Be the expert on campaign set-up/execution, platform strategy, performance and optimization using best in class know-how and insights to design strategies and tactics to achieve business objectives across a wide range of Paid Social and Display channels.

Create and employ successful audience targeting, bidding, and creative strategies to segment & personalize the experience.

Develop and evaluate new media opportunities and partners for testing.

Manage campaign budgets, and manage invoice process, ensuring that campaigns are executed within budget while meeting ROI targets.

Be a key contributor on strategic projects that enhances both brands? connection to target consumers and delivers business impact.

Stay up to date with emerging paid media trends and technologies and recommend new opportunities to drive innovation and improve campaign performance.

The Ideal Candidate:

3+ years of hands-on experience in the digital media buying & planning space with a focus on hands-on execution with platforms including Meta, Google, Tiktok, Snapchat and Pinterest.

Solid budget management experience.

Hands on experience with product feed management tooling and automation platforms, e.g. Smartly.io.

Knowledge of creative trafficking and experience working with different creative formats.

The ideal candidate has experience working in E-Commerce or a digital agency.

The candidate is highly analytical and skilled in communication, being able to explain and translate consumer data analysis into relevant business questions.

Good understanding of Google Analytics, measurement studies, and attribution models.

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.