Freelance specialist, Brand media (Upper funnel)

Be part of an iconic story.

PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. Through driving brand strength and relevance, we are connecting our global, iconic brands closer to where the consumer is going than ever before, today and with future generations. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That's the Power of Us, that's the Power of PVH+.

Brand Media Team Mission and Objectives:

Boost brand visibility and drive consideration for our brand and products.

We strategically plan and buy media placements, utilizing data, creativity, and partnerships to maximize reach and impact. We stay ahead of trends, ensuring our brand stands out and connects with the audience effectively. Our goal is to make every media investment count, securing Tommy Hilfiger´s and Calvin Klein´s lasting impact in the market.

   Building a deep understanding of the target audience: Conduct thorough research to gain insights into the needs, preferences, and behaviors of the target audience to help create targeted and personalized messaging that resonates with the audience.

   Leveraging partnerships, technology, and data: Staying up to date with the latest media opportunities, technologies, and data analytics tools to optimize strategic and operational efforts and measure the impact of campaigns. Include using AI-powered tools to automate content creation and distribution, and leveraging data to gain insights into audience behavior.

   Collaborating with cross-functional teams: Working closely with other departments such as Marketing, E-commerce, CRM, and Divisions to ensure alignment and consistency across all touchpoints. This will help to create a seamless and cohesive end-to-end consumer experience.

   Staying agile and adaptable: Being able to quickly pivot and adjust strategies based on market trends, consumer needs, and business goals. Ensuring constant relevance and effectiveness in our efforts to build a strong brand presence.

About the Role

We are searching for a digital native who can drive the media buying/trading for Tommy Hilfiger and Calvin Klein in Europe with a key focus on upper funnel and brand campaigns. As part of the in-house Paid Media team, the Brand Media Specialist will be responsible for developing, implementing, tracking, and optimizing campaigns across various online channels.

Using your expert, up-to-date grasp of digital marketing strategies and best practices, you will help manage campaigns from concept to execution to analysis.

In this role, you will become an integral part of our paid media team and contribute directly to the digital excellence and growth of Tommy Hilfiger and Calvin Klein.

Responsibilities

   Develop and execute paid media strategies that align with the overall marketing and business objectives.

   Be the expert on campaign set-up/execution, platform strategy, performance, and optimization using best-in-class know-how and insights to design strategies and tactics to achieve Brand and Business objectives.

   Work closely with stakeholders, to translate media briefs into tactical plans maintaining alignment with broader brand and media strategy.

   Create and employ successful audience targeting, bidding, and creative strategies to segment & personalize the experience.

   Collaborate with Brand and Creative teams on creative briefs for campaign deliverables based on best practices and learning/insights across platforms.

   Be a key contributor and driver of strategic projects that enhance Tommy Hilfiger and Calvin Klein connection to target consumers and deliver brand / business impact.

   Stay up to date with emerging paid media trends and technologies and recommend new opportunities to drive innovation and improve campaign performance.

The Ideal Candidate:

   5+ years of hands-on experience in digital media buying & planning space with focus a on social media / programmatic strategy and execution.

   Strong data and technology acumen.

   Profound experience in Social Media advertising, programmatic campaigns, and brand strategy.

   The ideal candidate has experience working in E-Commerce or a digital agency

   The candidate is highly analytical and skilled in communication, being able to explain and translate consumer data analysis into relevant business questions

  Strong understanding of digital analytics, measurement studies, and attribution models.