Freelance Senior manager, consumer insight, range and product (ZZP)

PVH is one of the most admired fashion and lifestyle companies in the world.

We power brands that drive fashion forward for good.

Our brand portfolio includes the iconic CALVIN KLEIN and TOMMY HILFIGER. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That's the Power of Us. That’s the Power of PVH.

About Tommy Hilfiger

Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 16,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 90 countries and more than 1,400 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the Tommy Hilfiger brand were $9.2 billion in 2019

Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide with a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS.

Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups and is recognized for celebrating the essence of ‘classic American cool’ style, featuring preppy with a twist designs.

Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage.

2.   The team

As part of the Global Consumer Insight team, this position is the lead consumer insights position for all major insights for Tommy Hilfiger product teams enabling us to win with the best product with a focus on an advanced category offence, best hero products and exciting innovation/collaborations

3.   The position

• Work with key stakeholders in the product teams to build and lead the execution of the annual product Consumer Insights program to ensure we win with the best product the key pillar of the PVH+ strategic priorities.

  
  

• Lead and manage our ongoing panel of consumers and other relevant ongoing consumer engagement tools - secure that we have the relevant global consumer & product understanding to fuel the Tommy Hilfiger Global Product Kitchen.

  
  

• Work with a series of qualitative and quantitative primary insights tools, combine them with digital insights and analysis of commercial performance to secure an integrated, fresh and coherent point of view on how the target consumers for Tommy Jeans, men’s and women’s wear engage with the range and identify opportunities to unlock growth.

  
  

• The leading CI voice in the product development process at all milestones, both for the season and strategically

  
  

• Work collaboratively with colleagues across the Consumer Insights organization, to ensure that the totality of all learning is fully digested and used with the product leadership teams.

4.   The Ideal Candidate:

• Min 7-10 years' experience in similar role in consumer insights in apparel /fashion industry or related agency role

  
  

• Proven record of managing global programs from methodology set-up, through results analysis, to stakeholder management

  
  

• Strong analytical and presentation skills at senior level; able to think brand and product and to demonstrate it

  
  

• Confidence, motivation, credibility, collaboration, and the ability to adapt to change and a willingness to bring the very best to the team able to work effectively in a matrix structure where persuasion is more important than hierarchy.

  
  

• Genuine interest in the apparel category

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.