Freelance SEA Specialist - Calvin Klein

About PVH Corp.

PVH is one of the most admired fashion and lifestyle companies in the world.

We power brands that drive fashion forward - for good.

Our brand portfolio includes the iconic CALVIN KLEIN and TOMMY HILFIGER. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That's the Power of Us. That’s the Power of PVH.

About Calvin Klein

At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world and endless opportunities to design your future. Calvin Klein is a fashion lifestyle brand with bold, progressive ideals and a sensual aesthetic that is recognized worldwide. Our modern and minimalist approach to design, provocative imagery and authentic connection to culture has resonated with customers for over 50 years. Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through the distinct Calvin Klein brand lines and a licensed range of products. Global retail sales of Calvin Klein brand products exceeded $9 billion in 2019 and were distributed in over 110 countries. Calvin Klein employs over 11,500 associates globally. We were acquired by PVH Corp. in 2003.

DEPARTMENT DESCRIPTION:

The CK SEA Specialist will join the eCom Traffic Management team at our European head office in Amsterdam and report to the SEA Manager. The team is responsible for all Paid Search traffic for Calvin Klein across Europe. The SEA Specialist will be responsible for delivering traffic and net sales targets for the brand, together with her/his manager.

POSITION RESPONSIBILITIES:

-   Accelerate the CK ecom business through the SEA channel

-   Support with the planning, execution, management, and measurement of the SEA campaigns for our (or your assigned) markets across different search engines and languages

-   Bring best-in-class SEA practice from optimisation, campaign set-up, audience targeting and smart bidding with a data-driven approach

-   Working closely with the SEA Manager to manage budgets in-line with topline growth and maximising ROI

-   Execute roadmap projects in an efficient and timely manner by identifying priorities, bottlenecks and opportunities

-   Have a test and learn approach with constant development in growth hacking

-   Continues to seek new ways to drive Paid Search traffic through new product alpha/betas

-   Monitor competitor advertising strategies and plan appropriate responses.

-   Have a good understanding and experience in working on accounts that are heavily powered by automation

-   Strong knowledge in feed management and manipulation to ensure optimal data quality and search relevancy

-   Establish a direct relationship with the Google Specialist teams to stay ahead of the game and to ensure support is provided

-   Build and automate performance reports that provide actionable insights

-   Deep-dive into performance and provide actions to capitalize/tackle performance-related situations

-   Build synergy and new ways of working with the SEO team to strategically drive success within the search results page

DESIRED SKILLS AND JOB REQUIREMENTS:

-   Minimum 3 years’ experience in SEA/Paid Search, with an excellent understanding and knowledge of SEA

-   Working experience with Google Ads, Microsoft Advertising , scripts, Google Data Studio, Search Ads 360, Campaign Manager (Floodlight), Yandex

-   Advanced in number crunching in Excel and experience with analytics tools such as Google Analytics

-   Excellent analytics skills with the ability to interpret and derive actionable insights from data

-   Strong understanding of SEA products and mechanics, paid search best practices and industry trends

-   Excellent project coordination skills and the ability to work efficiently under tight deadlines.

-   Strong communication skills to effectively collaborate with cross-functional teams and stakeholders

-   Self-motivated and proactive attitude with the ability to work both independently and collaboratively in a fast-paced environment

-   Knowledge of the retail & fashion industry is a plus

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.