Freelance SEA/PPC Specialist

About Calvin Klein

At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world and endless opportunities to design your future. Calvin Klein is a fashion lifestyle brand with bold, progressive ideals and a sensual aesthetic that is recognized worldwide. Our modern and minimalist approach to design, provocative imagery and authentic connection to culture has resonated with customers for over 50 years. Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through the distinct Calvin Klein brand lines and a licensed range of products. Global retail sales of Calvin Klein brand products exceeded $9 billion in 2019 and were distributed in over 110 countries. Calvin Klein employs over 11,500 associates globally. We were acquired by PVH Corp. in 2003.

The Department and Team

CALVIN KLEIN Europe has launched a series of interconnected projects aimed at transforming our in-house marketing and data management capabilities to create a more connected, integrated and personalized dialogue with our consumers. A key part of this transformation project is the in-housing of our Performance marketing teams.

In the last year we have been building the foundations and the team for Calvin Klein Performance Marketing. Now we are looking into moving to the next phase: building on the foundations and accelerating 2023 growth with key projects within the team and cross teams and departments.

The SEA/PPC Specialist will collaborate with the SEA team on day to day operational and strategic initiatives contributing to business growth.

Role and Responsibilities:

• Responsible for reaching defined targets on revenue growth for assigned markets

• Monitor KPIs on a daily, weekly, monthly, basis against targets

• Support on the Paid Search Strategy execution for the assigned markets according to its needs

• Manage paid search campaigns end to end to ensure a successful outcome across multiple search engines, markets and languages

• Plan, propose, develop and execute strategies for keyword opportunities, campaign structuring, targeting, ad copy and other elements of paid search

• Execute channels roadmap aligned with the overall Marketing calendar and E-Commerce Strategy

• Identify and act on high impact opportunities

• Coordinate strategic projects that will drive the growth of paid search such as bidding automation, measurement, experimentation roadmap

• Support other markets and team members to meet team and business goals

• Share best practices and learnings with other team members and other teams

The Ideal Candidate:

• 3+ years experience in in working in a fast-paced digital agency, Ecom environment or performance marketing

• Knowledge and understanding of paid search bid management tools and technologies e.g. Search ads 360, Marin, Kenshoo, etc

• Strong commercial mindset

• Strong numerical and analytical skills with the ability to turn analysis into action

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.