PVH
Freelance Sample coordinator - Entertainment & Influencer Marketing
About PVH Corp.
PVH is one of the most admired fashion and lifestyle companies in the world.
We power brands that drive fashion forward - for good.
Our brand portfolio includes the iconic CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Warner’s, Olga and Geoffrey Beene brands, as well as the digital-centric intimates brand. True&Co. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That's the Power of Us. That’s the Power of PVH.
About Tommy Hilfiger
Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 16,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 90 countries and more than 1,400 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the Tommy Hilfiger brand were $9.2 billion in 2019
Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide with a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS.
Tommy Hilfiger is one of the world?s most recognized premium designer lifestyle groups and is recognized for celebrating the essence of “classic American cool” style, featuring preppy with a twist designs.
Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage.
The Team
Global Brand Communications drives strategies and executions to enhance brand and business reputation, maximize brand exposure through earned and organic channels, deliver global alignment of consumer-facing communications channels, and lead all associate facing communications and engagement tactics.
Fitting within this group, Influencer Marketing & Entertainment focuses on partnering with key celebrities, VIPs, content creators and models in the industry to enhance brand reputation as well as our products news across our owned and third-party channels.
The team seeks to enhance brand image, deepen consumer awareness of key attributes/activations/Hero Products, attract new consumers within our target groups, and trial innovative new ways of interacting with our consumers. The team builds and implements the communication strategy and plan for Futuremakers talents, aimed at increasing brand visibility and awareness through VIP personalities and content creators.
The Position
Based within the Global Brand Communications Team for Tommy Hilfiger, the Sample Coordinator, Influence & Talent, TH Global plays a valuable role in supporting all aspects of the Influencer Marketing function. Reporting to the Manager Influence & Talent, TH Global, and Senior Manager Talent Booking & Management, TH Global, this role functions to enable the smooth operations of the team and support the work taking place across all regions.
The Sample Coordinator, Influence & Talent, TH Global should be assisting and supporting the team with daily team tasks.
Key Responsibilities:
Seeding product orders (seasonal orders, collaborations orders, adhoc orders), liaising with Order Fulfilment and B2B teams; markets seeding product split, VIP product allocation liaising with key stakeholders in the Talent team.
Select and order key products to talents and make sure it is shipped and received on time.
Distribution and shipping (logistics)
Point person for dressing opportunities and archive dressing requests, liaising with key stakeholders in the Talent team
Team Tommy - monthly selection, overview, order and shipping
Lost sample orders - finding product
Key support for activities such as: main point of contact for Lefty (results tracking tool) to track content posting and performance metrics, as well as analyse and access campaigns to provide valuable insights and opportunities.
Monthly reports - following up and Lefty uploads
Custom gifting packages - Communication/logistics support
Stock overview / sample overview / archive overview (VIP Rolling Racks - stock) and creation of lookbooks of products available in the gifting stock
Support with overall Report requests from the team
Provide assistance in the administrative tasks related to the creation and implementation of the Celebrity & Influencer strategy, such as: PO creation, new vendors creation, talent facebooks, presentations, seeding program briefs for the markets.
Support with creation of talent database, as well as keep track of key talent relationships birthdays
Remain current on industry trends, up-and-coming celebrities, influencers
The Ideal Candidate:
Strong executional mindset with an understanding of how creative and logistical production works
Naturally strives for everyday excellence, ensuring the highest standards and quality are always met
Very detail oriented
Natural curiosity in people, projects and ways of working
You are precise with attention to details and work organized to effectively manage sample logistics
You are proactive and think ahead, bring structure in your work, are independent and take full responsibility of dedicated tasks
You communicate openly, honestly and constructively
You are willing to come to the office everyday
What You Can Expect from Us:
A company culture that fosters development, offering training and learning opportunities through our very own PVH University
An international environment which respects diversity, equality, and individuality
A beautiful state-of-the-art Campus