Freelance Project Manager - Tommy Hilfiger Membership (Maternity Cover)

About Tommy Hilfiger

Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 16,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 90 countries and more than 1,400 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the Tommy Hilfiger brand were $9.2 billion in 2019

Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide with a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS.

Tommy Hilfiger is one of the world´s most recognized premium designer lifestyle groups and is recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs.

Its focus is designing and marketing high-quality men´s tailored clothing and sportswear, women´s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage.

The Department and Team

The Digital & Membership team sits within PVH EMEA DTC Hub, the hub overseeing all direct-to-consumer channels. Within the Digital & Membership team, the Membership & CRM?s pillar is building the number one premium fashion retail benchmark on membership & CRM and transforming EMEA DTC into a members-first business. Across the team, we are focused on designing state-of-the-art membership programs that customers want to be a part of, acquiring new members with a robust program, and maintaining direct and personal relationships through valuable and relevant communication, benefits and offers. All of this is geared towards our ultimate goal to increase repeat purchases through the best membership program in the industry. We do this work by pairing the power of data and insights, with passion, collaboration and trust in our team and iconic brands.

The Position

In the role of Project Manager - Tommy Hilfiger Membership (Maternity Cover), you are responsible end-to-end for supporting and executing on the strategy and tactics bringing members into the program and growing their spend with the brand, unlocking member value as well as strong business value.

In collaboration with the Member Insights teams, you study and report on our members and their behaviour, identify opportunities to drive repeat buying behaviour and translate this into concrete tactics. You champion being consumer centric by always thinking members first and advocating this behaviour across the business. You find ways to grow relevance for our members to increase member spend and purchase frequency and drive value for the business by collecting more consumer data that will lead to stronger consumer insights across the company.

The goal: driving the number one membership program in the industry.

Your key stakeholders include the full Membership & CRM team, EMEA DTC teams (e-com, full-price, outlet), EMEA marketing functions and hub retail & marketing teams.

This role reports to Senior Manager, Member Growth, Tommy Hilfiger Europe.

Role and Responsibilities:

Member acquisition & onboarding - strategy & execution: In partnership with key stakeholders across retail, e-com, media and TH CRM teams, own the new member experience and build a state-of-the-art onboarding for customers into the brand. Continuously building cohort strategies, map consumer journeys to identify gaps and address them with key stakeholders, work in a test-and-learn approach to continuously improve effectiveness. Together with key stakeholders, run tests and experiments to continuously improve the journeys and improve performance. Utilize a strong performance based, data driven approach to member acquisition with a clear focus on member growth.

Member growth - strategy & execution: Based on a holistic member database map, work on key member growth opportunities, and strategic initiatives & smart tactics to influence member behaviour towards higher retention, ASP and UPT, higher purchase frequency, better channel crossover, and ultimately, higher member spend.

Marketing coordination: Maintain close partnerships with your marketing peers across EMEA and hubs, to ensure EMEA & hub membership marketing plans are executed in sync, and address key member segments and their needs. Provide members with the best possible experiences to drive member loyalty.

Monthly/weekly reporting: Take a short-term view on reporting and analysis and look at the current trends that inform direct action, follow-ups or upcoming plans. Report back on effectiveness of acquisition and growth tactics.

The Ideal Candidate:

Has a completed Bachelor / Master´s degree

Has approximately 6-10 years of experience working in a high paced, international setting, preferably with a global premium fashion brand.

Is strategic, analytical, collaborative, creative and has a good eye for visual communication.

 Is skilled in strategy development and able to effectively communicate it to a broad range of stakeholders, both verbally and visually.

Has a "Can-do" mentality focused on immediate action whilst always keeping an eye on the future vision.

Has excellent communication skills and high levels of energy, being able to pitch new ideas to functional partners to get them excited, onboard and to support.

Is experienced in membership marketing.

Is fluent in English (both verbal and written).

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.