Freelance Paid Media Coordinator

About Calvin Klein:

At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world – and – endless opportunities to design your future. Calvin Klein is a fashion lifestyle brand with bold, progressive ideals and a sensual aesthetic that is recognized worldwide. Our modern and minimalist approach to design, provocative imagery and authentic connection to culture has resonated with customers for over 50 years. Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through the distinct Calvin Klein brand lines and a licensed range of products. Global retail sales of Calvin Klein brand products exceeded $9 billion in 2019 and were distributed in over 110 countries. Calvin Klein employs over 11,500 associates globally. We were acquired by PVH Corp. in 2003.

The Team:

The Omni Media team responsible for strategising and executing all paid media campaigns across Europe. Our role is to drive brand awareness, consideration, and conversion by ensuring that our message - whatever stage of the funnel - reaches the right consumer at the right moment through combining art and science.

You will sit at the interaction between Brand & Product Marketing, Communication & Advocacy, E-Com, Creative Studio, CRM, analytics, and external partners.

The team is based in our Amsterdam headquarter and has 3 key objectives:

1. Increase brand engagement & consideration in the markets

2. Drive traffic and conversion @ full price

3. Be a pro-active business partner with all stakeholders, internal and external

The Role:

• Set up and manage paid media campaigns across various platforms incl. Facebook/Instagram, DV360, Snapchat, YT, Google Ads, and more

• Full-funnel campaign tracking, optimization, and reporting

• Support Brand Media team on campaign strategies and key projects

• Contribute to testing roadmaps across channels working with relevant stakeholders across the business

• Create and employ successful audience targeting, bidding, and creative strategies to segment & personalize the experience

• Take ownership of basic account hygiene tasks incl. feed monitoring and optimisation

• Stay up-to-date on the latest Media/Adv/Tech trends, attend our partners’ workshops, and proactively suggest new and innovative data-centric solutions

The Ideal Candidate:

• 3-5 years experience working in a paid media role on a specialist level

• The ideal candidate has experience working in E-Commerce or a digital agency

• Strong technical knowledge of DV360 and Meta Ads Manager and automation solutions like Smartly.io

• The candidate is analytical and skilled in communication, being able to explain and translate consumer data analysis into relevant business questions

• Good understanding of Google Analytics, measurement studies, and attribution models

• Ability to prioritise and manage own time effectively

• Excellent verbal and written communication skills, as well as business fluency in English (written & verbal)

• Experience in programmatic advertising is required

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.