PVH
Freelance Paid Media Campaign Manager
About Calvin Klein
At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world and endless opportunities to design your future. Calvin Klein is a fashion lifestyle brand with bold, progressive ideals and a sensual aesthetic that is recognized worldwide. Our modern and minimalist approach to design, provocative imagery and authentic connection to culture has resonated with customers for over 50 years. Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through the distinct Calvin Klein brand lines and a licensed range of products. Global retail sales of Calvin Klein brand products exceeded $9 billion in 2019 and were distributed in over 110 countries. Calvin Klein employs over 11,500 associates globally. We were acquired by PVH Corp. in 2003.The Department and TeamThe Omni Media team responsible for strategising and executing all paid media campaigns across Europe. Our role is to drive brand awareness, consideration, and conversion by ensuring that our message - whatever stage of the funnel - reaches the right consumer at the right moment through combining art and science. You will sit at the interaction between Brand & Product Marketing, Communication & Advocacy, E-Com, Creative Studio, CRM, analytics, and external partners. We are searching for a digital native that can own and drive media buying for Calvin Klein in Europe. As part of the in-house Paid Media team, the Paid Media Campaign Manager will be responsible for strategising, implementing, tracking, and optimising campaigns across various online channels. Using your expert, up-to-date grasp of digital marketing strategies and best practices, you will help manage campaigns from concept to execution to analysis.In this role, you will become an integral and highly integrated part of our paid media team with the possibility to directly contribute to the digital excellence and growth of Calvin Klein in Europe. Role and
Responsibilities:
Full funnel and cross channel paid media campaign management
Design digital media strategies for brand and direct response campaigns
Create and employ successful audience targeting, bidding, and creative strategies to segment & personalise the experience
Collaborate with internal stakeholders on campaign strategies and roll out
Campaign tracking, optimization, and reporting
The Ideal Candidate:
6 years experience working in a paid media role on a specialist or manager level
Experience working in E-Commerce or a digital agency
Experience and strong technical knowledge of marketing automation tools like Smartly.io
Ability to prioritize and manage own time effectively
Excellent verbal and written communication skills, as well as business fluency in English (written & verbal)
PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.