Freelance Interim Campaign Manager, Global Product Marketing

About PVH Corp.

PVH is one of the most admired fashion and lifestyle companies in the world.

We power brands that drive fashion forward for good.

Our brand portfolio includes the iconic CALVIN KLEIN and TOMMY HILFIGER. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That's the Power of Us. That?s the Power of PVH.

About Tommy Hilfiger

Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 16,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 90 countries and more than 1,400 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the Tommy Hilfiger brand were $9.2 billion in 2019

Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide with a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS.

Tommy Hilfiger is one of the world?s most recognized premium designer lifestyle groups and is recognized for celebrating the essence of ?classic American cool? style, featuring preppy with a twist designs.

Its focus is designing and marketing high-quality men´s tailored clothing and sportswear, women´s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage.

Global Product Marketing

We´re not just storytellers: we´re story thinkers and story builders. Guided by this principle, we fuse strategy and narrative to craft content that resonates deeply with consumers. Developing best-in-class marketing initiatives that deliver impactful, global storytelling, our aim is to build commercial value around our brand?s key product programs.

Our mission is to inspire and convert, shaping seasonal marketing through sharp planning & calendars, a deep connection to the products and commercial needs, and meticulously strategic creative briefs. Ultimately, we are responsible for bringing content to life that is fit-for-channel, communicates a reason to buy, and resonates with our consumer.

Our team of approximately 15 associates are split into 3 pillars:

Pillar 1: Product Marketing ? Specialists who continuously research, design and implement new standards in product storytelling, the Product Marketing team play a pivotal role in shaping how Tommy?s products are positioned, sold-in, and sold-out globally. They provide strategic guidance into the creation of the Commercial Plans (seasonal calendars), shape the seasonal commercial content strategy based on insights and channel inputs, and own the briefs and execution of all mid- and low funnel campaigns, combining strategic insight with creative execution to deliver value to both the business and our consumers.

Pillar 2: Editorial & Content Rooted in a creative core, the content team develops and owns the brand?s tone-of-voice and messaging strategies, informs the seasonal content strategy with a storytelling-first approach, ideates campaign concepts with the art direction team, and rolls campaigns out across all channels with engaging copy.

Pillar 3: Go To Market Working with merchandising counterparts, the Go To Market team manages seasonal Commercial Plan development in combination with the Product Marketing and Editorial leads, combining commercial merchandising priorities with editorial marketing strategies as well as driving clear, curated, marketable product assortments and supporting product launches at both sell-in and sell-out moments.

The Position

As Freelance Campaign Manager, Global Product Marketing, you play a lead role within the first pillar of the team, Product Marketing, and will report to the Global Product Marketing Director.

This role is responsible for shaping how products are positioned, sold-in, and sold-out globally ? ensuring that every story is strategically sharp, commercially relevant, and creatively inspiring.

You will be the seasonal marketing lead for key initiatives, from seasonal campaigns to regional projects (inverse seasonality, Lunar New Year) to our Fashion Show content planning.

You will be responsible for the strategic development of relevant commercial content strategy, and translate product and consumer insights into world-class creative briefs. You?ll oversee the full pipeline of mid- and low-funnel campaigns, ensuring content is channel-fit, consideration and conversion-oriented, and deeply connected to both the consumer and commercial priorities.

This is a highly cross-functional role that partners closely with Editorial, Go To Market, Merchandising, Creative, Marketing Channel, Regional Marketing, and Strategy & Consumer Insights teams.

5-month temporary contract (with potential for extension), full-time, hybrid role (with 3 days a week in Amsterdam office).

Responsibilities

Seasonal Commercial Content Strategy

   Leverage market, consumer, and competitive insights to shape sharp seasonal planning.

   Align storytelling with commercial priorities and product strategies to maximize brand and business impact.

   Align with GTM, Merchandising and Regions to ensure product stories reflect real-world opportunities and needs.

   Translate insights into frameworks that guide storytelling across channels.

   Ensure product storytelling supports both sell-in (B2B) and sell-out.

Seasonal Calendar (Commercial Plan) Development

   Co-own the strategic development of seasonal commercial calendars with Go To Market partners.

   Ensure seasonal milestones, product priorities, and stories are integrated into a cohesive marketing plan.

   Drive clarity and alignment across teams to ensure flawless sequencing and execution.

Mid-Funnel Campaign Management

   Lead the conception, execution, roll-out and optimization of product-focused campaigns.

   Develop meticulously clear, strategically rich, insight driven and actionable creative briefs for all content needs. Ensure briefs give clarity on the story, target consumer, desired action, channel role, and commercial goals.

   Partner closely with the Editorial and Creative teams from brief until delivery to ensure craft excellence, narrative cohesion and best in class creative output. Evaluate creative and content through a strategic, consumer and channel-focused lens.

   Collaborate with global (channel) and regional marketing teams throughout process to ensure that content lands in market with maximum impact.

   Evaluate campaign performance and translate learnings into actionable recommendations.

Leadership

   Model a culture of clarity, creativity, accountability, and consumer obsession.

   Play a key role in shaping team culture, encouraging innovation, and ensuring cross-functional alignment.

   Process & Planning: define and optimize ways of working and end-to-end processes.

About You

   10+ years experience in a global marketing role, ideally with a fashion or lifestyle brand.

   Strategic and pragmatic thinker. Confident using insights and data to create strategies, inform marketing calendars & commercial plans, shape storytelling, optimize content, and ensure campaigns see measurable impact.

   Ability to brief creative teams with clarity, insight, and strategic sharpness.

   Experience overseeing complex, global campaigns independently from concept through execution. Proven ability to maintain quality and cohesiveness in high-volume content production.

   Deep understanding of omnichannel content. Knows how to build content that is modular, channel-appropriate, and conversion-oriented and can collaborate with global and regional teams to bring campaigns to life across all channels.

  Confident decision maker. Excels at turning ambiguity and complexity into structure and opportunity.

   Excellent project management and organizational skills. Experience managing complex timelines, multiple workstreams, and competing priorities.

   Outstanding and flexible communicator. Able to clearly articulate vision and strategy across a range of teams in the organization ? shaping and adjusting your communication style to speak to global and regional marketing teams, commercial teams and creative teams.

   Genuine passion for product and consumer storytelling and a strong interest in the fashion and lifestyle industries.

  Ability and willingness to travel for campaign productions.

  Tons of energy and a great team spirit are a must.

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.