Freelance CRM Coordinator – Campaign Management (Tommy Hilfiger)

About PVH Corp:

PVH is one of the most admired fashion and lifestyle companies in the world.

We power brands that drive fashion forward for good.

Our brand portfolio includes the iconic CALVIN KLEIN and TOMMY HILFIGER. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That's the Power of Us. That is the Power of PVH.

About Tommy Hilfiger;

Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 16,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 90 countries and more than 1,400 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the Tommy Hilfiger brand were $9.2 billion in 2019.

Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide with a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS.

Tommy Hilfiger is one of the world?s most recognized premium designer lifestyle groups and is recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs.

Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage.

Membership & Loyalty Team (CRM) part of Marketing.

The Position:

You are a key player in the Campaign Management team working on a variety of campaign projects reporting into the Senior CRM Campaign Manager. You will be responsible for executing these campaigns from start to finish, connecting all the different parties involved. The majority of projects will have a technical, creative and data related elements with the focus of increasing consumer retention and engagement. There is expectation for you to be able skillful in all areas particular with the use of Salesforce Marketing Cloud. This role will enable you to work across other teams and collaborate with a diverse group of stakeholders across the business.

Role and Responsibilities:

• Manage campaign projects within Tommy Hilfiger:

Manage email campaigns from start to finish (writing briefs, lead creative kick offs and reviews, submit translations, build emails in SFMC, analyze the performance, report results to the key stakeholders)

• Support email activities for the new membership program launch.

• Drive commercial success of scheduled newsletters, come up with testing ideas and recommendations.

• Clearly define the requirements/user stories to assure that technical requirements are considered to devise a solution combining innovation and data.

• Act as a gate keeper of Tommy campaign projects to ensure they moving and developing - in accordance to the roadmap. Take ownership of the backlog, assuring that all demands are considered and manage the prioritization of what will get delivered. Consistently measure the potential value being added by the different projects, and use these insights to drive fact-based conversations to prioritize the highest value adding projects.

• Keep all stakeholders aligned & focused on the deliverables in order to deliver the end product according to the timelines and specifications. This includes the maintenance of projects schedules and monitoring progress in order to give regular updates across the teams involved.

• Represent CRM and participate in the development & improvement of project management processes.

Skills:

• Problem-solving and practical decision-making abilities

• Enthusiastic, flexible and proactive personality

• Strong analytics skills

• Commercial consumer-thinking mindset

• Strong project management skills

• Passion for innovation in the field of marketing automation

• Strong communication and storytelling skills in English both written and verbal

• Results-driven and fact-based communication style

• Excellent organizational skills, with the ability to juggle complex priorities and projects

Education, experience and other minimum qualifications:

• University degree (e.g. in Business, Marketing, Economics, Econometrics, Mathematics, Computer Science)

• 2-3 year experience in digital marketing, email marketing, CRM or analytics

• 2-3 year experience in an international direct to consumer environment

• Fluency in English (written and verbal)

• Knowledge in the area of CRM, database and campaign management

• Preferably knowledge of HTML, AMPscript and CSS

• Preferably experience with email metrics

• Preferably experience with Salesforce Marketing Cloud or other email/journey building tools

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.