Freelance CRM Coordinator – Campaign Management (Calvin Klein)

About the Company:

PVH Corp.

With a history going back over 130 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest global apparel companies. We have over 30,000 associates operating in over 40 countries with over $8 billion in revenues. We own the iconic Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW, Speedo*, Warner’s and Olga brands and market a variety of goods under these and other nationally and internationally known owned and licensed brands.

PVH Europe:

PVH Europe is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein. The company is founded on a dynamic and fast-paced work environment that’s fueled by passion, creativity and an entrepreneurial spirit.

Calvin Klein:

Calvin Klein is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive, and often minimal, aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses.

Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through our clean aesthetic and innovative designs. Global retail sales of Calvin Klein products exceed $8 billion in 2015 and were distributed in [over] 110 countries. Calvin Klein employs over 10,000 associates globally. In 2003, we were acquired by PVH Corp., one of the largest apparel companies in the world.

*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International Limited.

Position Description and responsibilities:

You are a key player in the Campaign Management team working on a variety of campaign projects reporting into the CRM Campaign Manager. You will be responsible for executing these campaigns from start to finish, connecting all the different parties involved. The majority of projects will have technical, creative and data related elements with the focus of increasing consumer retention and engagement. There is expectation for you to be skillful in all areas particular with the use of Salesforce Marketing Cloud. This role will enable you to work across other teams and collaborate with a diverse group of stakeholders across the business.

Key Responsibilities:

1.   Manage campaign projects within Calvin Klein:

• Manage email campaigns from start to finish (writing briefs, lead creative kick offs and reviews, submit translations, build emails in SFMC, analyze the performance, report results to the key stakeholders)

• Support email activities for our Seasonal Sale campaigns as well as our Omnichannel CRM support for select markets.

• Drive commercial success of scheduled newsletters, come up with testing ideas and recommendations

• Clearly define the requirements/user stories to assure that technical requirements are considered to devise a solution combining innovation and data.

• Act as a “gate keeper” of Calvin campaign projects to ensure they are moving and developing - in accordance with the roadmap. Take ownership of the backlog, assuring that all demands are considered and manage the prioritization of what will get delivered. Consistently measure the potential value being added by the different projects and use these insights to drive fact-based conversations to prioritize the highest value adding projects.

• Keep all stakeholders aligned & focused on the deliverables in order to deliver the end product according to the timelines and specifications. This includes the maintenance of projects schedules and monitoring progress in order to give regular updates across the teams involved.

• Represent CRM and participate in the development & improvement of project management processes.

2.   Contribute to vision and roadmap development for the CRM Platform, by:

• Introducing and driving marketing automation initiatives.

• Initiating projects to make sure that capabilities of the current CRM infrastructure are utilized to its fullest extent.

3.   Manage business partner relationships with stakeholders across the business:

• Day-to-day communication & updates

• Continuously review and optimize way of working together

Requirements:

• Problem-solving and practical decision-making abilities

• Enthusiastic, flexible and proactive personality

• Strong analytics skills

• Experience with SQL to segment and adjust member selections

• Sufficient knowledge of HTML and CSS

• Commercial consumer-thinking mindset

• Strong project management skills

• Passion for innovation in the field of marketing automation

• Strong communication and storytelling skills in English both written and verbal

• Results-driven and fact-based communication style

• Excellent organizational skills, with the ability to juggle complex priorities and projects

Education, experience and other minimum qualifications:

• University degree (e.g. in Business, Marketing, Economics, Econometrics, Mathematics, Computer Science)

• 2-3 year experience in digital marketing, email marketing, CRM or analytics

• 2-3 year experience in an international direct to consumer environment

• Fluency in English (written and verbal)

• Experience with Salesforce Marketing Cloud or other email/journey building tools

• Knowledge in the area of CRM, database and campaign management

• Preferably knowledge of AMPscript

• Preferably experience with email metrics