Freelance CRM Campaign Coordinator (Tommy Hilfiger)

About PVH Corp.
PVH is one of the most admired fashion and lifestyle companies in the world.
We power brands that drive fashion forward - for good.
Our brand portfolio includes the iconic CALVIN KLEIN and TOMMY HILFIGER. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That's the Power of Us. That's the Power of PVH.

About Tommy Hilfiger
Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 16,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 90 countries and more than 1,400 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the Tommy Hilfiger brand were $9.2 billion in 2019

Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide with a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS.
Tommy Hilfiger is one of the world?s most recognized premium designer lifestyle groups and is recognized for celebrating the essence of “classic American cool” style, featuring preppy with a twist designs.

Its focus is designing and marketing high-quality men's tailored clothing and sportswear, women's collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage.

About Calvin Klein
At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world ? and ? endless opportunities to design your future. Calvin Klein is a fashion lifestyle brand with bold, progressive ideals and a sensual aesthetic that is recognized worldwide. Our modern and minimalist approach to design, provocative imagery and authentic connection to culture has resonated with customers for over 50 years. Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through the distinct Calvin Klein brand lines and a licensed range of products. Global retail sales of Calvin Klein brand products exceeded $9 billion in 2019 and were distributed in over 110 countries. Calvin Klein employs over 11,500 associates globally. We were acquired by PVH Corp. in 2003.

Job Description:

The CRM department has 3 key objectives:

-       Increase consumer engagement
-       Improve retention rate
-       Drive traffic and conversion to support sales and marketing efforts

The Membership & Loyalty (CRM) team is part of the Marketing team within PVH. As the CRM team, we help support and facilitate various of projects through the use email campaigns with aim of building loyalty and retention. 

The Campaign Coordinator will join the Membership & Loyalty Department at our PVH European head office in Amsterdam as part of the Campaign Management Team, reporting to the Senior CRM Campaign Manager.
He/she will be responsible to ensure seamless execution of email campaigns, generate a successful, consistent, omni-channel customer experience for PVH (Tommy Hilfiger) consumer communications, in order to strengthen the brand loyalty and increase revenue. Day-to-day, the Campaign Coordinator will work closely with other members of the CRM Campaign Team executing campaigns within the ESP platform (Salesforce) consisting of emails. Next to this, the candidate will work with a specialized platform for email personalization. He/she will receive a required training before building emails via this tool.
The primary responsibility of this role is to build and test email newsletters.


Position Description and Responsibilities:
Oversee daily campaign operations, ensuring communications are dispatched on time according to commercial plan. 

Log and monitor bugs affecting the email-marketing program to ensure they are addressed in a timely manner. Ensure accuracy of all campaigns (creative, copy, links, legal, setup, spam risks etc.)

Be aware of email industry best practices and respond to changing trends/developments to enhance CRM program efforts. Support the wider CRM team on operational components including collaborating with internal departments and vendors for input and insights

Requirements:
•       A minimum of 1-3 years of relevant working experience in executing email campaigns
•       Experience with an Enterprise 2.0 ESP (preferably Salesforce / ExactTarget)
•       Good understanding of email marketing best practices and basic understanding of HTML.
•       Excellent planning, o

For creative projects: 
Please include an up to date portfolio with your application. We would love to see your aesthetic as well how you commercially design to understand why this is THE role for you!

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.