Freelance Consumer Product Analyst

PVH Europe is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein. The company is founded on a dynamic and fast-paced work environment that’s fueled by passion, creativity and an entrepreneurial spirit.

Department Description:

As Consumer Data Analyst you are part of our PVH European CRM team within the Marketing department, which has the goal to continuously increase consumer acquisition, satisfaction and retention across all European markets and channels Tommy Hilfiger and Calvin Klein operate in.

Position Description and responsibilities:

You will be responsible for delivering cutting-edge analytics services to stakeholders, enabling them to make fact-based decisions. You manage the generation of insights that help PVH to better understand their consumer, increase engagement and drive sales. Your responsibility will extend well beyond pulling data and crunching numbers and will tackle complicated business problems by converting raw data into meaningful and actionable consumer insights.

Key responsibilities:

• Deliver cutting-edge marketing analytics projects in areas such as segmentation & personalization, reporting automation and data integration

• Translate complex data insights into clear stories and understandable presentations

• Drive the implementation and use of data driven decision processes

Requirements:

• University degree (e.g. in Business, Marketing, Economics, Econometrics)

• Minimum of 2 years of experience in consumer analytics

• Extensive experience with data processing, mining and visualization

• Experience with SQL and Tableau (or a similar visualization tool)

• Knowledge of Python for data transformation (Pyspark, Pandas,etc)

• Previous experience in the field of marketing and CRM in a brand environment is a plus

• Fluency in English (written and verbal)

• Passion for innovation in the field of consumer data & marketing automation

What can you expect from us?

• A beautiful state-of-the-art Campus, complete with a gym and a People’s Place café, located by the water in the heart of Amsterdam;

• An international environment which respects diversity, equality and individuality;

• A culture of development, offering training and learning opportunities;

• Sample sales!

• A chance to unwind with weekly social activities;

• To top it all off, you will be working in an organization that encourages an entrepreneurial mindset, employees that are driven, solution oriented and value a collaborative culture.