CRM Specialist Campaign Management Tommy Hilfiger (Freelance)

About PVH Corp.
PVH is one of the most admired fashion and lifestyle companies in the world.
We power brands that drive fashion forward - for good.
Our brand portfolio includes the iconic CALVIN KLEIN and TOMMY HILFIGER. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That's the Power of Us. That's the Power of PVH.

About Tommy Hilfiger
Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 16,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 90 countries and more than 1,400 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the Tommy Hilfiger brand were $9.2 billion in 2019

Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide with a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS.
Tommy Hilfiger is one of the world's most recognized premium designer lifestyle groups and is recognized for celebrating the essence of “classic American cool” style, featuring preppy with a twist designs.

Its focus is designing and marketing high-quality men's tailored clothing and sportswear, women's collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage.

About Calvin Klein
At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world - and - endless opportunities to design your future. Calvin Klein is a fashion lifestyle brand with bold, progressive ideals and a sensual aesthetic that is recognized worldwide. Our modern and minimalist approach to design, provocative imagery and authentic connection to culture has resonated with customers for over 50 years. Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through the distinct Calvin Klein brand lines and a licensed range of products. Global retail sales of Calvin Klein brand products exceeded $9 billion in 2019 and were distributed in over 110 countries. Calvin Klein employs over 11,500 associates globally. We were acquired by PVH Corp. in 2003.

Position description:
You are a key player in the team working on a variety of campaign projects reporting into the Senior CRM Campaign Manager. You will be responsible for executing these campaigns from start to finish, connecting all the different parties involved. The majority of projects will have a technical, creative and data related elements with the focus of increasing consumer retention and engagement. There is expectation for you to be able skillful in all areas particular with the use of Salesforce Marketing Cloud. This role will enable you to work across teams and collaborate with a diverse group of stakeholders across the business. 

Key Responsibilities:
1.   Manage campaign projects within Tommy Hilfiger:

• Support all activities with new membership program launch
• Improve & maintain consumer experience with dedicated nurture & reactivation automated programs 
• Drive commercial success of scheduled newsletters 
• Support all touchpoints both offline and online with CRM initiatives 
• Implement CRM initiatives to acquire, retain existing consumers and reward our best consumers to increase sales and marketing efforts 
  • Clearly define the requirements/user stories to assure that technical requirements are considered to devise a solution combining innovation and data 
  • Act as a “gate keeper” of Tommy campaign projects to ensure they moving and developing - in accordance to the roadmap. Take ownership of the backlog, assuring that all demands are considered and manage the prioritization of what will get delivered. Consistently measure the potential value being added by the different projects, and use these insights to drive fact-based conversations to prioritize the highest value adding projects.
  • Keep all stakeholders aligned & focused on the deliverables in order to deliver the end product according to the timelines and specifications. This includes the maintenance of projects schedules and monitoring progress in order to give regular updates across the teams involved.
  • Represent CRM and participate in the development & improvement of project management processes.

2.   Contribute to vision and roadmap development for the CRM Platform, by

• Introducing and driving marketing automation initiatives
• Initiating projects to make sure that capabilities of the current CRM infrastructure are utilized to its fullest extent

3.   Manage business partner relationships with stakeholders across the business: 

• Day-to-day communication & updates
• Continuously review and optimize way of working together

4.   Consult markets and other stakeholders on the usage of consumer insights and profiles to drive engagement, conversion and lifetime value

Skills:

• Problem-solving and practical decision-making abilities
• Enthusiastic, flexible and proactive personality
• Strong analytics skills 
• Commercial consumer-thinking mindset 
• Strong project management skills
• Passion for innovation in the field of marketing automation
• Strong communication and storytelling skills in English both written and verbal
• Results-driven and fact-based communication style
• Excellent organizational skills, with the ability to juggle complex priorities and projects
  
   

Education, experience and other minimum qualifications:

• University degree (e.g. in Business, Marketing, Economics, Econometrics, Mathematics, Computer Science) 
• 2-3 year experience in digital marketing, CRM or analytics
• 2-3 year experience in an international direct to consumer environment
• Fluency in English (written and verbal) 
• Knowledge in the area of CRM, database and campaign management
• Preferably knowledge of HTML, AMPscript and CSS 
• Understanding of the retail direct to consumer (online & offline) industry
• Preferably experience with email metrics 
• Preferably experience with Salesforce Marketing Cloud
   

For creative projects: 
Please include an up to date portfolio with your application. We would love to see your aesthetic as well how you commercially design to understand why this is THE role for you!

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.