Coordinator Media and Advertising (Freelance)

About PVH Corp.
PVH is one of the most admired fashion and lifestyle companies in the world.
We power brands that drive fashion forward - for good.
Our brand portfolio includes the iconic CALVIN KLEIN and TOMMY HILFIGER. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That's the Power of Us. That's the Power of PVH.

About Tommy Hilfiger
Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 16,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 90 countries and more than 1,400 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the Tommy Hilfiger brand were $9.2 billion in 2019

Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide with a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS.
Tommy Hilfiger is one of the world?s most recognized premium designer lifestyle groups and is recognized for celebrating the essence of "classic American cool" style, featuring preppy with a twist designs.

Its focus is designing and marketing high-quality men's tailored clothing and sportswear, women's collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage.

The Team
The European Media team is seven people strong, and partners with Brand Marketing, Consumer Journey, Omni and Ecommerce, across multiple project divisions in 18 markets. Our role is to ensure that our message - whatever phase of the consumer journey - reaches the right consumer at the right moment. Together with our agency of record, our mission is to drive Tommy Hilfiger's media practice to new heights embracing innovation and continual improvement through a "Test & Learn" mentality.

The Position
As the Coordinator Media and Advertising on the team, your focus will be on our always-on conversion and acquisition campaigns. You will be supporting the Performance Media Manager to deliver on the day-to-day tasks, in collaboration with the broader team and agency partner.

Role and Responsibilities:
Tasks include (but are not limited to) the set-up of campaigns on Paid Social and Display, daily performance monitoring, campaign optimization, creative brief, approval and analysis, testing.

The Ideal Candidate: 

• Experience in Ecom performance marketing, preferably fashion or lifestyle 
• Knowledge of paid social and other key display/retargeting platforms
• Strong Excel and analytical skills, comfortable in measuring, manipulating, and analyzing data
• Ability to solve problems autonomously and communicate effectively, ideally experience in working across markets and in international teams
• Flexible and agile - the ideal candidate thrives in a fast-paced, high-growth environment and easily adapts to change as needed
   

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.