Business Analyst (Freelance)

About Tommy Hilfiger
Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 16,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 90 countries and more than 1,400 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the Tommy Hilfiger brand were $9.2 billion in 2019

Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide with a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS.
Tommy Hilfiger is one of the world?s most recognized premium designer lifestyle groups and is recognized for celebrating the essence of “classic American cool” style, featuring preppy with a twist designs.

Its focus is designing and marketing high-quality men's tailored clothing and sportswear, women's collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage.


The brand and marketing controlling & measurement team is part of the brand & marketing department and supports all teams across various brands and regions in reaching their targets. This team has a dual reporting line into both brand & marketing as well as into the central controlling team (finance department) to align on processes and best practices throughout the company. 

Our team mirrors the organizational structure of the brand & marketing team: by brand, by functional team and by campaign. We are actively involved in setting up budgets, driving investment allocations, long-term targets and reforecasting with all involved parties. We report on the current performance against these plans and indicate the impact on the future performance. We have a lead role in measuring performance to drive Return on Investment and value creation against defined brand projects and marketing/campaign objectives in line with the Brand and Marketing Strategy throughout the full end-to-end program development process. The team is using a wide range of tools to support these analyses, forecasts and strategic activities. Additionally we are taking a more global and future looking role in these areas. 

Overall, our team has three key objectives: 

• Support the brand & marketing organization to achieve business targets and objectives
• Provide advice on optimal brand investments (budget allocation & maximizing return)
• Act as proactive business partner - with a stakeholder focus - to drive business impact 
  
  Specifically, the controlling & measurement team is responsible for:
• Overseeing the budgeting process and monthly financial close 
• Ensuring ongoing honest assessment of brand/marketing performance to understand true drivers of success and secure objective learning 
• Responsible for monthly reporting of business, brand and marketing performance
• Building relevant and meaningful reporting that combines budget, performance and commercial data that provide insights for decision making 
• Driving target setting and monitoring brand/marketing KPI?s against those targets 
• Ownership of KPI framework, challenging and signing off on methodologies to measure performance and stimulate learning
• Supporting a data driven brand/marketing approach and driving the actionability of insights for the decision making process
• Providing advice on strategic projects
  The successful candidate will be working for an international and fast growing organization where he/she will be supporting the team with the following activities:
  
  KEY RESPONSIBILITIES
• Campaign budget management: lead ownership to keep track of and communicate on true spend by program (marketing campaigns mainly);
• Campaign financial target setting: set proper targets for these programs, and ensures that agreed upon shifts are reflected in our systems or managed between teams;
• Brand office controlling for brand teams and big bet programs: overseeing all financial aspects (training, monthly financial process, updating forecasts); 
• Monthly closing responsibilities in close cooperation with team and Finance department (accruals, prepaid, allocations)
• Drive transparency on cost drivers of assigned teams by supervising budget process and forecast, reporting actual costs, explaining cost deviations, and identifying risks and savings potential as part of cost saving initiatives
• Support with monthly reporting & measurement 
• Interacts with stakeholders to understand and build knowledge of department as well as the wider company to challenge and maximize marketing investments 
• Identify process and system improvements, specifically focused on the implementation and testing of new budget and forecasting tools
• Identifies and works actively on projects to solve problems and takes an analytical approach to these
  
  
  KNOWLEDGE, SKILLS, ABILITIES
   
• Excellent communication skills in and outside of controlling 
• Requires knowledge and experience in business analysis, cost modeling and accounting/reporting 
• Get things done while managing competing deadlines with moderate guidance 
• Capable of prioritizing multiple tasks while looking for ways to improve current processes
• Strong analytical, planning, and organizational skills
• Expert listener and requirements gatherer
• Flexibility to adapt to changing processes and deadlines.
• Positive attitude and willingness to learn
• Highly motivated/driven/proactive approach to business needs
• Knowledge of fast moving consumer goods, fashion industry and/or retail is an advantage
  
  
  QUALIFICATIONS
   
• University degree in Business Administration / Finance / Controlling or similar
• Minimum of 2-4 years of relevant Business Control work experience 
• Understanding of accounting principles
• Excellent knowledge of MS Excel and MS Power Point
• Experience with Marketing platforms and tooling, as well as SAP BW, BPC NetWeaver platform and HANA is a plus